The official announcement of “SKETCH Symbol” Season 2, this piece showcases Jordans keen eye for marketing & branding.
This trailer perfectly combines brand assets that accentuate the show’s title “SKETCH Symbol”, a play on the term “Sex Symbol”, by using font that is both groovy & shapely, over a colorful, psychedelic background, as seen in the video’s thumbnail. It’s giving Austin Powers…
The opening hook “Who is Jordan Black?” with spotlights sweeping across, sets the trailer up with an air of glamor & curiosity. With flash-bulb transitions evoking that “Sex Symbol” iconography.
But the actual substance of the trailer, in self-deprecating fashion, subverts the glitzy magnetism of a true “Symbol”. The descriptive text & sound bites convey the message that his character isn’t a Symbol of sex, but of SKETCH. The irony is, he isn’t anything that would be described as “Symbolic”, because good comedy is inherently subversive & self-aware.
Trailer - “Jordan Black: SKETCH Symbol”
A 90-second Proof-of-Concept trailer for “Dooms-Dad”, cut from the full half-hour animatic of the pilot episode. This piece showcases Jordans ability to create a trailer that both informs & engages.
First, Trailers must inform the viewer of the show’s premise & tone, which is achieved with the abrupt, attention-grabbing emergency-broadcast intro, followed by Ted discovering his long-lost-son. A core curiosity of the show’s premise is cleverly addressed when Teds girlfriend, Gina asks; “Which Apocalypse is it??” & Ted answers; “I think - All of them?” as we see Ted & Nick watch the various apocalypses unfolding in the distance.
Second, the Trailer must tap into the core-marketability of the show. Which, for apocalyptic fiction, is to serve as a lens to process the existential fears of the present day, which are parenthood & well… everything else… Like the “Fyre Fest” detail (Which was uniquely apocalyptic) being the revelation that Nick IS Ted’s son, as Ted’s mind is blown, mirroring the nuclear explosion on the news in the background, is the perfect marriage of these themes.
The trailer alternates between current events, parental neurosis & apocalyptic-fantasy with line’s like;
“Maybe now’s the perfect time to start a family?” - “Seriously? With how messed up the world is??”